Our Path

Learn more about where Ruffwear’s been, and where we’re going next.

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Since 1994, Ruffwear has always done things a little differently. We're driven by our shared passion for the canine-human connection. We're proudly self-funded, and by managing our business with thoughtfulness and intention, and reinvesting our profits, we have the freedom to pursue purpose rather than profit, to innovate, and to seek continuous improvement in everything we do.

We are an adventurous and curious group. We’re self-reliant, but we’re also collaborative. We push the boundaries, but we don’t take unnecessary risks. We believe in honesty, transparency, and integrity, and we honor each other’s hard work by offering gratitude and respectful feedback. We treat each other like family with support and trust.

And we have fun. We go skiing together – and rafting, and camping, and hiking. We gather around the breakfast table, toasting coffee and OJ, and meet for beers after work. We take our dogs to the dog park, and when we need a laugh, we let them run off leash in the office. We’re passionate, and we love what we do. Sometimes we cry tears of joy or frustration together – we might be a little sensitive, but hey, we’re dog people.

Quotation Marks

Dogs encourage us to follow our nose just to see where the experience takes us. They improve our health, our lives, and our outlook… and ask for little in return. Combine a dog's appetite for exploration with the right equipment and you'll be prepared for yet another grand adventure.

- Patrick Kruse, Leader Of The Pack

Also of Interest

  • Choosing The Best Dog Harness For Your Adventure

  • Water Sports

  • Climbing

  • Designed From A Dog's Perspective

    At Ruffwear, we believe our dog’s gear should perform just as well as our own. We use technical fabrics with an athletic fit to guide us to the edge of exploration.

  • Dogs on a walk

    Connections Built To Last

    Every Ruffwear leash is custom-designed, from the webbing patterns inspired by our favorite wild places to secure, ergonomically-crafted hardware.

  • Go The Distance, Get The Grip

    We partner with Vibram® to engineer outsoles for year-round trail conditions. Outdoor adventurers can forge new paths and take the trail less traveled.

  • Avalanche Rescue Teams

    Cultivating, inspiring, and producing dog teams for successful avalanche search and rescue.

  • Conservation Canines

    Rescuing shelter dogs and putting their noses to work for wildlife conservation.

  • The Conservation Alliance

    Working to protect and restore America’s wild places.

Working Dog Groups

  • Avalanche Dogs

    Mountain Snow Rescue

  • Guide Dogs

    Blond Assistance

  • Service Dogs

    Disability Assistance

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